Industry News

Core Web Vitals influence how your application's pages rank on Google. Here, we'll dive into what they are, how they’re measured, and how your users and search ranking are impacted by them. Read more Continue reading...

Streaming is the key to fast and dynamic web applications. When streaming, you can progressively send UI from server to client, without needing to wait until all of your data has been loaded. This helps your customers see content immediately, like your main call to action to add an item to the cart. Read more Continue reading...

At Vercel, we strive to provide the best support for ecommerce customers worldwide. As a part of this work, we want to ensure that we provide support for our customers to comply with the Payment Card Industry Data Security Standard (PCI-DSS). In accordance with Vercel's shared responsibility model, this post will walk you through our recommended approach using an iframe to process payments—creating a secure conduit between your end users and your payment provider. Read more Continue reading...

Web Apps are the ultimate dynamic use-case on the Web. As opposed to websites, web apps typically require or facilitate user-to-data interactions. Applications like customer-facing dashboards, support portals, internal employee apps, and much more require up-to-date, personalized information delivered in a performant and secure way. Vercel's Frontend Cloud offers support for deploying complex and dynamic web applications with managed infrastructure so you have control and flexibility without having to worry about configuration and maintenance—and yes, this means everything required to serve your App. Read more Continue reading...

At this year’s Next.js Conf, we discussed the developer and user experience challenges of global delivery of dynamic web applications. How can we fetch data without expensive waterfalls and also deliver content directly from the edge? The answer to all of these current challenges: Partial Prerendering (PPR). PPR combines ultra-quick static edge delivery with fully dynamic capabilities and we believe it has the potential to become the default rendering model for web applications, bringing together the best of static site generation and dynamic delivery. Today, you can try an experimental preview of PPR with Next.js 14 on Vercel or visit our demo for a first impression of PPR. Read more Continue reading...

Scaling a codebase is an integral, and inevitable, part of growing a software company. You may have heard many terms thrown around as answers — monoliths, monorepos, micro frontends, module federation, and more. At Vercel, we’ve helped thousands of large organizations evolve their codebases, and we have an opinion on the optimal way to build software. Read more Continue reading...

Core web app decisions tend to center the backend, due to its complexity and impact over huge swaths of the business. However, frontends have grown far more important and complex in their own right. When not prioritized, the intricate infrastructure around them can quickly spin out of control, dragging teams into untold amounts of tech debt. As decoupled architecture becomes more common, developers are turning to the Frontend Cloud to automate away the behind-the-scenes hassles of creating and growing dynamic websites. Instead of managing infrastructure as a separate step of the development process, the Frontend Cloud provisions global infrastructure for you, based on your existing application code. This approach to web development...

Translating designer brand experiences to the digital world requires putting complete control in the hands of the developer. A lack of ability to fine-tune performance optimizations and application decisions often limits UI possibilities. Read more Continue reading...

With Vercel and Medusa at the helm of their frontend stack, Copenhagen-based bedding brand Tekla can handle high traffic while providing fast, personalized digital experiences to their customers. Agilo, a digital design and development agency, wants to provide the best solutions possible for their clients. When the ecommerce brand Tekla turned to the agency for additional development support, Agilo came with a plan. By upgrading Tekla’s composable setup, the agency provided Tekla with enough speed and reliability to handle their growing traffic volume and deliver personalized digital experiences. Read more Continue reading...

In the latest version of Next.js, we've made improvements to optimize package imports, improving both local dev performance and production cold starts, when using large icon or component libraries or other dependencies that re-export hundreds or thousands of modules. This post explains why this change was needed, how we've iterated towards our current solution, and what performance improvements we've seen. Read more Continue reading...

Cookies are small pieces of data stored by web browsers on a user's device at the request of web servers. They are sent back unchanged by the browser each time it accesses that server. Cookies allow the server to "remember" specific user information, facilitating functionalities like maintaining user sessions, remembering preferences, and tracking user behavior. Read more Continue reading...

At this year's Next.js Conf, thousands of community members tuned in to learn about updates to the framework thousands of developers deploy with everyday. Among the announcements were: Read more Continue reading...

As of March 2024, Interaction to Next Paint (INP) will replace the First Input Delay (FID) as a new Core Web Vital. Read more Continue reading...

Cross-Site Request Forgery (CSRF) is an attack that tricks users into executing unwanted actions on a web application where they're currently authenticated. Read more Continue reading...

Navigating the web safely while ensuring user privacy is a top priority. When working with cookies, it’s important to ensure they are secure and serve their intended purpose without compromising user privacy. One key attribute to consider is SameSite, which dictates when and how cookies are sent in cross-site requests. Read more Continue reading...

Serverless infrastructure can instantly and infinitely scale. While powerful, this has had tradeoffs. An unforced error or traffic spike could cause an unexpected bill. Read more Continue reading...

Images are the most popular resource type on the web, yet understanding the nuances of various image formats and their technical attributes can be challenging. Read more Continue reading...

A few weeks ago, we introduced v0: a product that makes website creation as simple as describing your ideas. We call it Generative UI—combining the best practices of frontend development with the potential of generative AI. The interest in v0 has been incredible, with 100,000 people registering for the waitlist in just three weeks. Today, we’re transitioning v0 from Alpha to Beta, rolling out access to 5,000 additional users, and introducing subscription plans for those who want to unlock the full v0 feature set. Read more Continue reading...

We’ve been porting Turborepo, the high-performance build system for JavaScript and TypeScript, from Go to Rust. We talked about how we started the porting process, so now let’s talk about how we began porting our two main commands: run and prune. Read more Continue reading...

In 2022, Hydrow, celebrated for its personal rowing machines and immersive workout content, was in search of a seamless digital experience for its users. Shopify Liquid and WordPress offer robust capabilities, but Hydrow required more custom, dynamic content capabilities. Read more Continue reading...