Industry News

Based on your feedback, we're updating how we measure and charge for usage of our infrastructure products. Read more Continue reading...

Ecommerce brands today face immense pressure to stay agile and innovate continuously. Recognizing the need to optimize site performance, enhance SEO, boost conversions, and improve developer experience, Ruggable, a leading online rug retailer, embarked on a digital transformation with Vercel and Contentful. Read more Continue reading...

Imagine you have a great idea for an AI-powered feature that will transform your ecommerce storefront—but your existing platform stands in the way of innovating and shipping. Legacy platforms come with slow and costly updates, and you're beholden to your vendor's roadmap. With composable architecture, that all changes. You can choose and seamlessly integrate all the best tools, shipping your ideas with maximum efficiency. At Vercel, we believe composable should include AI. We want it to be as straightforward as possible within the JavaScript ecosystem to develop AI features that enrich your users’ digital experiences. Read more Continue reading...

Teleport, an open-core platform for secure infrastructure access, sought to unify and enhance their website and documentation. They needed a framework that could support dynamic content, provide a smooth developer experience, and ultimately provide a robust and up-to-date resource for their customers. Read more Continue reading...

Blue-green deployments are a great way to mitigate the risks associated with rolling out new software versions. Read more Continue reading...

In this post, we’ll look at how we made the dropping lanyard for the Vercel Ship 2024 site, diving into the inspiration, tech stack, and code behind the finished product. Read more Continue reading...

Global Retail Brands (GRB) is one of Australia’s fastest-growing retailers, specializing in homeware and kitchenware goods with over 250 physical stores throughout the country. GRB is known for its flagship brands such as House, MyHouse, House Bed & Bath, Baccarat, and Robins Kitchen. Read more Continue reading...

Web page load times and responsiveness to user action in web apps is a primary driver of user satisfaction–and both are often dominated by network latency. Latency itself is a function of the user's connection to the internet (Wifi, LTE, 5G), how far away the server is that the user is connecting to, and the quality of the network in between. While the latency numbers may seem low by themselves, they compound quickly. For example, a network waterfall of depth 3 on a 300ms link leads to a total latency of 900ms. Technologies like React Server Components can move network waterfalls to the server where the same request pattern might be 100 times as fast. Read more Continue reading...

‌‍‍‍‌‍‌‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍‍‍‍‍‍‍‌‍‌‍‌‍‍‌‌‌‍‌‌‌‍‍‌‌‌‍‌‍‌‌‌‌‍‍‍‌‍‌‍‌‍‌‍‍‍‍‍‌‍‍‌‍‌‍‌‌‌‍‌‍‍‍‍‍‍‍‍‌‍‌‌‌‍‍‌‍‌‍‍‌‍‌‍‌‍‌‍‌‍‌‌‌‍‌‌‍‍‌‌‌‌‍‌‌‌‌‌‌‍‌‌‌‌‌‌‌‌‌‌‌‍‍‍‌‌‌‌‌‌‌‍‌‌‌‍‌‍‌‌‌‌‌‌‌‌‍‌‌‌‌‍‌‍‌‍‌‌‌‌‍‌‌‍‍‍‍‍‌‌‌‍‌‌‌‍‌‌‍‍‍‍‍‍‌‌‌‍‌‌‌‍‌‌‍‍‍‍‍‌‍‌‌‍‌‌‌‌‍‌‍‍‍‍‍‍‌‌‌‌‌‍‍‌‌‌‍‍‌‌‌‌‍‌‍‌‌‍‍‌‌Tonies, creators of the smart audio system for children, sought to expand into new markets, but it became clear that their existing platform couldn't support this growth. In response, they undertook a strategic transition to a new frontend platform powered by Vercel's Frontend Cloud and Contentful's CMS. Read more Continue reading...

Today, we’re launching nine new AI integrations for Vercel from leading AI companies. We’ve also created a new model playground where you can try dozens of models instantly to generate text, images, audio, and more right in your dashboard. Read more Continue reading...

We've finished porting Turborepo, the high performance JavaScript and TypeScript build system, from Go to Rust. This lays the groundwork for better performance, improved stability, and powerful new features. Read more Continue reading...

We’ve been building a new foundation for compute, built on top of Vercel’s Managed Infrastructure, for the past year. Read more Continue reading...

Tinloof is an agency obsessed with delivering fast websites such as jewelry brand Jennifer Fisher, which went from a Shopify theme to a modern Next.js website that instantly loads with 80% less JavaScript. Read more Continue reading...

The world's best websites load before you've finished this sentence. Those websites can't be static, but serving performance and personalization to a global user base has historically been complex. The primary goal of Vercel's Frontend Cloud is to collect industry-best practices into one easy-to-use workflow, integrating new and better solutions as they come. In this article, we'll look at why speed and personalization matter to your business, and how the Frontend Cloud gives you abundant options for both. Read more Continue reading...

As organizations grow, it can become hard to sustain fast release cycles without diminishing code health and letting errors slip into production. It shouldn't be this way. We should be able to move fast without breaking things—making quick updates and innovating while retaining great performance, security, and accessibility. Today, we're releasing new features to Vercel's Developer Experience Platform to help Enterprise teams ship higher quality code, with the same velocity even as teams and codebases scale. Read more Continue reading...

Recently the Vercel Team had the pleasure of sponsoring AWS re:Invent 2023. This year we attended as an official part of the AWS Marketplace, which makes it possible to onboard and build on Vercel in just a few clicks. While at re:Invent, I was able to share my thoughts on The Frontend Cloud, Generative UI, and the keys to a highly iterative team. Here’s a look at my talk. Read more Continue reading...

In a large team, creating new code should never be scary. Finding where to place code shouldn't be difficult. And deploying new code certainly shouldn't break anything. Ideally, your codebase feels transparent: easy to create, adjust, and monitor. The Frontend Cloud offers a complete Developer Experience (DX) Platform, so you don't have to spend so much developer time curating and maintaining systems that can be easily automated. Instead, you get centrally-located and collaborative tooling—Git-based workflows with automatic staging environments and more—where you can easily leverage the self-serve tools in front of you that just work by default. Read more Continue reading...

Inefficient developer workflows. Poor user experience. Sluggish site performance. These are common woes that customers come to Vercel to alleviate. They result in costs that affect your team’s day-to-day workflow and impact your organization’s bottom line. But stakeholders still want to know the answer to a simple question: What will the quantifiable ROI on Vercel be? Read more Continue reading...

After talking to hundreds of developers and looking at thousands of Next.js repositories, I've noticed ten common mistakes when building with the Next.js App Router. This post will share why these mistakes can happen, how to fix them, and some tips to help you understand the new App Router model. Read more Continue reading...

In 2023, businesses processed more than $18.6 billion on Stripe over Black Friday and Cyber Monday (BFCM). This year, just 19 days before Black Friday, Stripe asked a question: "What if?" What if they opened up Stripe's core metrics and gave a detailed look into their core business, reliability, and the reach of their products? In response, employees from across the company came together to construct a real-time, publicly accessible microsite that dynamically showcased Stripe's reliability, transaction volumes, global activity, and more, during BFCM—and they showcased it all on Vercel. Read more Continue reading...