Industry News

Vercel Functions run code on demand without the need to manage your own infrastructure, provision servers, or upgrade hardware—and are now powered by Rust under the hood. Read more Continue reading...

Dub is an open-source link management platform that helps marketing teams create marketing campaigns, link sharing features, and referral programs. Currently, Dub boasts over 3,000 active domains, growing at a remarkable 25% month-over-month rate. Read more Continue reading...

Imagine a customer finding the perfect item on your website in seconds—not because they know the jargon to search, but because your search bar understands what they're looking for. That level of convenience wasn't possible a year ago. Even getting close was a huge hassle. But now, thanks to advancements in AI and large language models (LLMs) like OpenAI’s GPT, Google’s Gemini, and Anthropic’s Claude, businesses without dedicated AI teams are rolling out impressive features in record time. And Vercel is here to help speed that process up. Let’s take a look at what’s possible. Read more Continue reading...

The merger of two of the world's largest affordable art providers, Desenio and The Poster Store, gave their developers the chance to modernize their application architecture, improve their entire process, and dismantle the monolithic approach that made for long deployment times and slow iteration. Thanks to Vercel, they went from duplicate pipelines to a unified workflow—resulting in faster builds, a 37% lower bounce rate, 48% longer sessions, and a 34% improvement in site conversions. Read more Continue reading...

Modern Next.js applications can have large codebases operating across multiple environments, including client components running in the browser, Server Actions executing on the server, and more. Read more Continue reading...

Vercel’s Frontend Cloud is all about giving you and your team the tools to prioritize the user experience—so you can focus on what makes your product great and quickly iterate together with your team. Read more Continue reading...

Feature flags help teams to release with confidence, safely roll out changes, and test efficiently, improving collaboration and accelerating development cycles. If you use tools like LaunchDarkly, Statsig, Split, or Optimizely to create feature flags, we're making integrating them into your Vercel workflows as easy as possible. Read more Continue reading...

Today, we've announced our strategic partnership with WPP, a world leader in communications, experience, commerce, and technology. Through the years, brands have entrusted Vercel and WPP’s global network of agencies to help them modernize their digital experience with the best creative and the best technologies. Together, we serve leading organizations like The International Olympic Committee, James Hardie, Fluor, and Country Road Group. Read more Continue reading...

Vercel’s Frontend Cloud is designed for high availability from the ground up, with robustness against large-scale regional cloud outages at every layer of our architecture. This includes making it extraordinarily easy for our customers to run the compute they deploy to Vercel in the same highly resilient architecture. Concretely speaking, this can make the difference between downtime or smooth operation during major sales events such as Black Friday. Read more Continue reading...

In order to prevent issues from reaching production, repositories often have settings enabled to keep the main branch green whenever any code is merged. When there are many developers contributing code, such as in a monorepo, this usually results in a slowdown in developer productivity. If branches are required to be synced to HEAD before merge, developers may have to update branch multiple times before they can merge their code, unnecessarily performing a lot of the same checks over again. A merge queue is an alternative solution to alleviate this pain, but this can also slow down productivity by forcing commits from each developer to be tested before merge in serial, even from unrelated commits. With Vercel, you can ensure the...

Modern web apps are global, omni-channel and fast. Above all else they must be available at all times. Every second of website downtime translates to lost revenue and eroded customer trust. Leveraging Vercel's Frontend Cloud allows you to: Read more Continue reading...

Last October, we launched v0.dev, a generative UI design tool that converts text and image prompts to React UIs and streamlines the design engineering process. Today, we are open sourcing v0's Generative UI technology with the release of the Vercel AI SDK 3.0. Developers can now move beyond plaintext and markdown chatbots to give LLMs rich, component-based interfaces. Read more Continue reading...

Using feature flags to quickly enable and disable product features is more than just a development technique; it's a philosophy that drives innovation and ensures that only the best, most performant features reach your users. However, when working on a new feature you need to leave your current browser tab, sign into your flag provider, switch the flag to the value you need for development—all while coordinating and communicating this change with teammates. This adds a lot of overhead and disrupts your work. Today, we’re making that workflow easier by adding the ability for team members to override your application’s feature flags right from the Vercel Toolbar. You can manage flags set in any provider including LaunchDarkly...

A monolithic ecommerce platform, where your commerce data and user-facing storefront are bundled into one provider, can help you get your business off the ground. But as your customer base expands and your strategies become more sophisticated, you may be bumping into some of the rough edges of your provider. If you crave blazing-fast site performance, personalized experiences, and the freedom to adapt without vendor lock-in, Vercel and Next.js offer a compelling, composable solution for your storefront’s unlimited global growth. Here are the benefits composable commerce can offer. Read more Continue reading...

As Europe's leading all-in-one HR solution for small and midsized organizations, Personio is committed to the highest standards of both user experience and application security. Read more Continue reading...

Generating more than 4.5 million images a day, Leonardo.ai merges artificial intelligence with creativity to transform content creation across industries like gaming, marketing, and design. Read more Continue reading...

Ozone set out to revolutionize video editing by embracing the web. Read more Continue reading...

The growth in popularity of AI applications, and the relative high cost of the LLMs to power those calls, means AI apps have emerged as an incredibly high-value target for bots and bad actors. Read more Continue reading...

Demant, a prominent hearing healthcare and technology group, has been dedicated to improving people's health and hearing since 1904. Read more Continue reading...

Design Engineer is a new role that is gaining popularity—a role that is both confusing and exciting. Expectations for what good software looks and feels like have never been higher. Design Engineers are a core part in exceeding that expectation. Read more Continue reading...