Industry News

Vercel Observability is now available to all Vercel customers, delivering framework-aware insights to optimize infrastructure and application performance. Included with all plans, Observability offers visibility—at both the team and project levels—into key metrics aligned with your app's architecture, such as: Vercel Functions usage: Invocations, durations, and error rates In-function concurrency: Resource and cost-savings for customers with in-function concurrency enabled External API requests: Outgoing API calls by hostname Edge Requests: Request volumes by routes, including dynamic routes like /blog/[slug] Fast Data Transfer: Path-level insights on requests by incoming, outgoing, and total data transfer Builds...

Monitoring pricing has been reduced to $1.20 per million events. This new pricing is effective immediately, with no action required. Monitoring is also now part of Observability Plus, which can be enabled in Vercel Observability—now generally available. This enhanced suite builds on the Monitoring query engine, offering deeper insights into request handling, caching, compute, and build infrastructure. To ensure uninterrupted workflows, both Monitoring and Observability remain visible in the dashboard for current Monitoring users. Read more about Monitoring for existing users, Observability, and Observability Plus. Read more Continue reading...

Every 100ms of latency can cost ecommerce applications up to 8% in sales conversion. At scale, this can cost millions in revenue. Complexity compounds as applications grow, making these performance issues harder to diagnose and fix. Audits help teams navigate these challenges systematically. This article covers strategies we've developed across hundreds of real-world audits. Read more Continue reading...

AI crawlers have become a significant presence on the web. OpenAI's GPTBot generated 569 million requests across Vercel's network in the past month, while Anthropic's Claude followed with 370 million. For perspective, this combined volume represents about 20% of Googlebot's 4.5 billion requests during the same period. After analyzing how Googlebot handles JavaScript rendering with MERJ, we turned our attention to these AI assistants. Our new data reveals how Open AI’s ChatGPT, Anthropic’s Claude, and other AI tools crawl and process web content. We uncovered clear patterns in how these crawlers handle JavaScript, prioritize content types, and navigate the web, which directly impact how AI tools understand and interact with modern web...

In our previous blog post, we introduced Hive as Vercel’s low-level compute platform, powering all of our builds. However, some builds come with unique security requirements. For these, Hive integrates seamlessly with Vercel's Secure Compute, which enables teams to securely connect with their backends through private connections without compromising performance. Since moving Secure Compute to Hive, provisioning times have dropped from 90 seconds to 5 seconds and build performance has improved by an average of 30%, delivering both speed and reliability for even the most sensitive workloads. Read more Continue reading...

Vercel Remote Cache is now free for all plans, resulting in immediate savings for over 43,000 existing teams. Vercel Remote Cache speeds up developer and CI workflows by storing build outputs and logs for your team's Turborepo or Nx tasks, ensuring you never do the same work twice. Fees accrued for usage prior to the change must be paid. Going forward, users will not see usage fees for Remote Cache. Your use of Remote Cache remains subject to our Fair use Guidelines. Learn more about Vercel Remote Cache. Read more Continue reading...

Pro and Enterprise customers can now configure firewall rules to bypass system mitigations, including DDoS protection, for specific IPs and CIDR ranges. We strongly recommend against bypassing protections. However, if you feel like the protections are blocking legitimate traffic, this feature presents a break-glass option. This may be particularly applicable if you have a proxy in front of Vercel that provides DDoS protection and which may interfere with Vercel's protection. To configure system bypass rules: Navigate to the Firewall in the Vercel dashboard Click Configure at the top right to access the configuration page Use the System Bypass Rules section at the bottom to specify the IP address or CIDR range to bypass...

Notion is a connected workspace that allows users to write, plan, and organize, all enhanced with built-in AI. With a platform as flexible as Notion, the challenge for their website team lies in communicating the vast range of use cases—from personal projects like planning trips to enterprise-level tasks like managing company documentation. That’s a huge total addressable market that attracts many millions of diverse visitors to their website every week. As these numbers continue to rapidly grow and personas expand, Notion needed a website capable of rapid iteration and experimentation to help their message resonate with more people. Read more Continue reading...

Meter provides a full-stack networking solution that makes it easy for any business, organization, or school—of any size—to get access to the internet. They have two application layers built on top of their vertically integrated technical architecture: Meter Command, a generative UI for IT and Networking teams, and Meter Dashboard, their main web interface. Meter’s adoption of Vercel has enhanced performance, simplified workflows, and empowered their team to iterate rapidly—not only across Command and Dashboard, but throughout their interconnected stack of hardware, software, and operations. Read more Continue reading...

Founded 30 years ago, this top global retailer has established itself as a leader in the sportswear and apparel industry. With a diverse product range that includes athletic performance gear, footwear, accessories, and casual apparel, the company is renowned for its commitment to innovation and quality. Listed on the NYSE, the retailer reported a revenue of almost 6 billion in 2024 and employs approximately 16,000 people worldwide. Despite a challenging retail environment, it continues to excel in ecommerce, showcasing a 3% growth in direct-to-consumer revenue to 2.3 billion, with ecommerce accounting for 41% of this segment. Read more Continue reading...

The Black Friday-Cyber Monday (BFCM) stakes are high. Billions of dollars are on the line with consumers racing to save money over the biggest shopping days of the year. This year, Vercel celebrated the success of our customers by building a live dashboard showing activity across the platform for BFCM. Read more Continue reading...

In any given week, Vercel Firewall blocks over one billion malicious connections—proactively safeguarding your app before the first request arrives. Defining access rules ensures your infrastructure scales only for legitimate traffic, keeping resources secure and associated costs in check. With Vercel, application protection is integrated into every step of the request lifecycle. It starts with the platform-wide Vercel Firewall—active by default for all users—and extends to Deployment Protection and the Web Application Firewall (WAF) which give you granular security control and defense-in-depth. Read more Continue reading...

We’ve published a TypeScript-native SDK for working with the Vercel API. This SDK includes: Full type safety for accessing the Vercel REST API with Zod schemas New documentation for every function, argument, and type Better tree-shaking support with optional standalone functions Intuitive error handling and detailed error messages Configurable retry strategies (including backoffs) This SDK can be used to automate every part of Vercel’s platform including: Deployment automation and management Project creation and configuration Domain management Team and user administration Environment variable management Logs and monitoring Integration configuration View the docs or explore the repo. Read more...

Last week at AWS re:Invent 2024, the Vercel team met with thousands of builders in the Developer Solutions Zone, celebrated v0's launch on AWS Marketplace, and hosted hundreds of customers and partners with various event activations. Now, we're taking our AWS Partnership further: Vercel has been selected for a Strategic Collaboration Agreement (SCA) with AWS—to deliver the next generation of AI-enabled developer tooling and experiences. This collaboration underscores the value of Vercel and AWS together as a one-stop shop for teams building AI experiences. Read more Continue reading...

In the world of crypto, market surges and unexpected events create unpredictable traffic spikes, like Gunna wearing a diamond-encrusted Ledger at the Met Gala. For Ledger—a leading provider of hardware wallets—capturing this no-notice interest becomes crucial for Ledger’s online presence, which may see traffic fluctuate from 1-5 million users monthly. Navigating the dynamism of the crypto market requires a technical infrastructure as resilient and secure as Ledger’s hardware products. Read more Continue reading...

The Supabase integration on the Vercel Marketplace provided a frictionless onboarding experience, ensuring zero loss in fidelity or developer experience. Developers can easily set up and manage Supabase databases directly from the Vercel CLI or dashboard Since the launch, Supabase has seen a notable increase in new signups, as the Marketplace has become their largest partner channel. Based on Supabase’s increased business and early success, we’re excited for what’s next and the future of Vercel Marketplace. Read more Continue reading...

ChatPRD is an AI co-pilot designed for product managers, enabling them to write product requirements documents, brainstorm roadmaps, and improve overall efficiency around product work. As a solo founder, Claire Vo built ChatPRD from the ground up. In just nine months, the platform has garnered 20,000 users and is now focusing on expanding its features to support team collaboration. Central to this rapid growth and development has been the AI SDK on Vercel. Read more Continue reading...

Chatbase helps companies build chat-based AI agents that are trained on their data to chat with users and perform tasks. It handles customer support, sales, lead generation, and more. From the beginning, they prioritized building a platform that could move fast in the competitive market. To achieve this, they chose Vercel and Next.js as the tech stack for their app and marketing website, along with Vercel's AI SDK, which enabled them to quickly iterate and deliver AI-driven features. By prioritizing iteration speed, Chatbase grew to 500K monthly visitors and $4M ARR in 1.5 years. Vercel's developer experience (DX) allows the team to focus on innovation, not infrastructure. The AI SDK enables rapid implementation of custom chats and...

Emburse manages travel and expense for over 12 million users in 120 countries. They were operating a legacy stack and needed to modernize, so they partnered with Rangle, a leading digital transformation consultancy and Vercel Expert. Together with Rangle, Emburse implemented Vercel, Next.js, and Sanity, significantly improving the site’s performance and speed while addressing key concerns for their marketing team. Read more Continue reading...

React Three Fiber (R3F) is a powerful React renderer for three.js that simplifies building 3D graphics using React's component-based architecture. Whether you're building complex environments, animations, or interactive scenes, R3F makes it accessible—even if you're not an expert at math or physics. With R3F support in v0, our AI-powered development assistant, you can incorporate 3D designs in your projects by chatting with v0 using natural language. Let's explore how to use v0 and R3F to create interactive 3D scenes to elevate your web designs. Read more Continue reading...