AI bot traffic is accelerating across the web. We built bots.fyi to track it in real time, and the data reveals three types of AI-driven crawlers that work in sequence, creating a discovery flywheel many teams are unintentionally disrupting.
Not all bots are harmful. Crawlers power SEO, and we’ve spent years optimizing for them. Blocking AI crawlers without understanding their role is like blocking search engines and then wondering why organic traffic disappears. The real advantage comes from understanding each type of bot and deciding where access creates value.
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Not all bots are harmful. Crawlers power SEO, and we’ve spent years optimizing for them. Blocking AI crawlers without understanding their role is like blocking search engines and then wondering why organic traffic disappears. The real advantage comes from understanding each type of bot and deciding where access creates value.
Read more
Continue reading...