Industry News

The Sanity Composable Content Cloud enables teams to create better digital experiences—unleashing editor creativity while reducing engineering headaches. When it comes to their own marketing site, Sanity has similarly high standards, which is why they rely on Vercel and Next.js. With Edge Middleware and Serverless Functions, Vercel makes it simple for Sanity’s developers to collaborate between teams, create and manage experiments, and empower their users to dream big with pre-built templates. Read more Continue reading...

Swell, a platform on Vercel, enables anyone to spin up their own ecommerce website using its headless, API-first backend. For them, Vercel and Next.js provide both the flexibility and accessibility they need to power their users’ storefronts around the world. The benefits are twofold: not only do Vercel and Next.js provide game-changing tools and features for the Swell team, but they ensure Swell’s merchants can create the fastest sites and the best shopping experiences for their customers. Read more Continue reading...

KidSuper is a Brooklyn-based cult streetwear label and hybrid art brand with strong ties to the music, sports, and tech communities. From collaborating with the likes of Puma and Nike to co-designing Louis Vuitton's 2023 menswear collection, founder Colm Dillane and CTO Adham Foda are known worldwide for their boundary-pushing approach to fashion. The brand went viral in 2011 after Mac Miller wore their apparel on the cover of iTunes, and the duo knew they’d eventually require a tech solution that could keep up with their creativity. They needed to branch out from their Shopify-managed storefront and go headless, allowing them to bring their vision to life. Read more Continue reading...

The Turbopack team and I were excited to announce Turbopack's alpha release at Next.js Conf and we've been even more energized by the progress we've made since then. Last month, I had the opportunity to take the stage at React Day Berlin to share more about the future plans for Turbopack. Read more Continue reading...

Today, we've announced a strategic partnership with Sitecore, a leading Digital Experience Platform (DXP) and Content Hub, to deliver an end-to-end composable solution for building and deploying dynamic web experiences. Combining customer data and AI to deliver personalized experiences and offering a powerful CMS to create and manage content across channels and devices, Sitecore is an ideal solution for today’s connected, omnichannel digital experience. Read more Continue reading...

When we created Next.js in 2016, we set out to make it easier for developers to create fast and scalable web applications, and over the years, Next.js has become one of the most popular React frameworks. We’re excited to release Next.js 12.3 which includes Fast Refresh for .env files, improvements to the Image Component, and updates to upcoming routing features. While these Next.js features work out of the box when self-hosting, Vercel natively supports and extends them, allowing teams to improve their workflow and iterate faster while building and sharing software with the world. Let’s take a look at how these new Next.js features are enhanced on Vercel. Read more Continue reading...

The Next.js team at Vercel released the Layouts RFC a few months ago outlining the vision for the future of routing, layouts, and data fetching in the framework. The RFC is detailed and covers both basic and advanced features. This post will cover the most important features of the upcoming Next.js changes landing in the next major version that you should be aware of. Read more Continue reading...

Vercel aims to encourage innovation through collaboration. We've enabled this from the start by making it easy to see your code staged on live environments with Preview Deployments. Today, we’re taking a step toward making Preview Deployments even more collaborative with new commenting capabilities now in Public Beta. By bringing everyone into the development process with comments on Previews and reviewing your UI on live, production-grade infrastructure, you deliver expert work faster. Read more Continue reading...

How do you build a site to support peak traffic, when peak traffic means a fanbase of over 100 million Youtube subscribers? In this guest post, Julian Benegas, Head of Development at basement.studio, walks us through balancing performance, entertainment, and keeping "the buying flow" as the star of the show for MrBeast's new storefront. Read more Continue reading...

Read more Continue reading...

We’re excited to announce Vercel OG Image Generation – a new library for generating dynamic social card images. This approach is 5x faster than existing solutions by using Vercel Edge Functions, WebAssembly, and a brand new core library for converting HTML/CSS into SVGs. Try it out in seconds. Read more Continue reading...

On October 25, at 10:30am PT, nearly 90,000 viewers will tune in virtually to see what’s new for React and Next.js developers, while hearing over 25 experts share how they use Next.js to iterate, scale, and deliver amazing UX. Register for Next.js Conf 2022 today to join them live and see what’s coming. Whether you’re part of a small team or an enterprise, take a sneak peek at what's in store for the most anticipated developer experience of the year. Read more Continue reading...

As we work to make a faster Web, increasing speed typically looks like moving more towards the edge—but sometimes requests are served fastest when those computing resources are close to a data source. Today, we’re introducing regional execution of Edge Functions to address this. Regional execution of Edge Functions allow you to specify the region your Edge Function executes in. This capability allows you to run your functions near your data to avoid high-latency waterfalls while taking advantage of the fast cold start times of Edge Functions and ensuring your users have the best experience possible. Read more Continue reading...

WebGL is a JavaScript API for rendering 3D graphics within a web browser, giving developers the ability to create unique, delightful graphics, unlike anything a static image is capable of. By leveraging WebGL, we were able to take what would have been a static conference signup and turned it into the immersive Next.js Conf registration page. In this post, we will show you how to recreate the centerpiece for this experience using open-source WebGL tooling—including a new tool created by Vercel engineers to address performance difficulties around 3D rendering in the browser. Read more Continue reading...

Vercel's mission is to provide the speed and reliability innovators need to create at the moment of inspiration. Last year, we focused on speeding up the way Next.js bundles your apps. Each time we moved from a JavaScript-based tool to a Rust-based one, we saw enormous improvements. We migrated away from Babel, which resulted in 17x faster transpilation. We replaced Terser, which resulted in 6x faster minification to reduce load times and bandwidth usage. There was one hurdle left: webpack. Webpack has been downloaded over 3 billion times. It’s become an integral part of building the web, but it's time to go faster. Today, we’re launching Turbopack: a high-performance bundler for React Server Components and TypeScript codebases...

The future of web analytics is real-time and privacy-first. Today, we're excited to announce our acquisition of Splitbee—bringing more analytics capabilities to all Vercel customers. Along with the acquisition of Splitbee, we're adding top pages, top referring sites, and demographics to Vercel Analytics—available now. With Analytics, you can go beyond performance tracking and experience the same journey as your users with powerful insights tied to real metrics. Read more Continue reading...

Writing documentation is a collaborative process—and feedback should be too. With the release of Next.js 13, we looked to the community to ensure our docs are as clear, easy to digest, and comprehensive as possible. To help make it happen, we enabled the new Vercel commenting feature (beta) on the Next.js 13 docs. With 2,286 total participants, 509 discussion threads, and 347 resolved issues so far, our community-powered docs are on track to be the highest quality yet. Visit beta.nextjs.org/docs to give it a try. Read more Continue reading...

Today, we're introducing Edge Config: an ultra-low latency data store for configuration data. Globally distributed on Vercel's Edge Network, this new storage system gives you near-instant reads of your configuration data from Edge Middleware, Edge Functions, and Serverless Functions. Edge Config is already being used by customers to manage things like A/B testing and feature flag configuration data. Edge Config is now generally available. Check out the documentation or deploy it on Vercel. Read more Continue reading...

Loom, a video communication platform, helps teams create easy-to-use screen recordings to support seamless collaboration. Loom places high value on developer experience, but never wants to sacrifice user experience. Going headless with Next.js on Vercel, they can achieve both. By leaning on best-of-breed tools, all seamlessly embedded in their frontend, Loom's developers empower stakeholders, while the engineering team continues to bring new features to market. Read more Continue reading...

justInCase Technologies’ development team needed a platform that would allow them to deliver a faster user experience without sacrificing developer experience. They struggled with their cloud platform’s infrastructure, with GitHub previews on a previous solution often getting stuck on the queued stage and failing. Not only were builds slow, they were also unreliable. Once they made the switch to Vercel, they no longer faced preview failures. With 50% faster builds, they now save 72 hours of developer time per month. Read more Continue reading...