Industry News

Core web app decisions tend to center the backend, due to its complexity and impact over huge swaths of the business. However, frontends have grown far more important and complex in their own right. When not prioritized, the intricate infrastructure around them can quickly spin out of control, dragging teams into untold amounts of tech debt. As decoupled architecture becomes more common, developers are turning to the Frontend Cloud to automate away the behind-the-scenes hassles of creating and growing dynamic websites. Instead of managing infrastructure as a separate step of the development process, the Frontend Cloud provisions global infrastructure for you, based on your existing application code. This approach to web development...

Translating designer brand experiences to the digital world requires putting complete control in the hands of the developer. A lack of ability to fine-tune performance optimizations and application decisions often limits UI possibilities. Read more Continue reading...

With Vercel and Medusa at the helm of their frontend stack, Copenhagen-based bedding brand Tekla can handle high traffic while providing fast, personalized digital experiences to their customers. Agilo, a digital design and development agency, wants to provide the best solutions possible for their clients. When the ecommerce brand Tekla turned to the agency for additional development support, Agilo came with a plan. By upgrading Tekla’s composable setup, the agency provided Tekla with enough speed and reliability to handle their growing traffic volume and deliver personalized digital experiences. Read more Continue reading...

In the latest version of Next.js, we've made improvements to optimize package imports, improving both local dev performance and production cold starts, when using large icon or component libraries or other dependencies that re-export hundreds or thousands of modules. This post explains why this change was needed, how we've iterated towards our current solution, and what performance improvements we've seen. Read more Continue reading...

Cookies are small pieces of data stored by web browsers on a user's device at the request of web servers. They are sent back unchanged by the browser each time it accesses that server. Cookies allow the server to "remember" specific user information, facilitating functionalities like maintaining user sessions, remembering preferences, and tracking user behavior. Read more Continue reading...

At this year's Next.js Conf, thousands of community members tuned in to learn about updates to the framework thousands of developers deploy with everyday. Among the announcements were: Read more Continue reading...

As of March 2024, Interaction to Next Paint (INP) will replace the First Input Delay (FID) as a new Core Web Vital. Read more Continue reading...

Cross-Site Request Forgery (CSRF) is an attack that tricks users into executing unwanted actions on a web application where they're currently authenticated. Read more Continue reading...

Navigating the web safely while ensuring user privacy is a top priority. When working with cookies, it’s important to ensure they are secure and serve their intended purpose without compromising user privacy. One key attribute to consider is SameSite, which dictates when and how cookies are sent in cross-site requests. Read more Continue reading...

Serverless infrastructure can instantly and infinitely scale. While powerful, this has had tradeoffs. An unforced error or traffic spike could cause an unexpected bill. Read more Continue reading...

Images are the most popular resource type on the web, yet understanding the nuances of various image formats and their technical attributes can be challenging. Read more Continue reading...

A few weeks ago, we introduced v0: a product that makes website creation as simple as describing your ideas. We call it Generative UI—combining the best practices of frontend development with the potential of generative AI. The interest in v0 has been incredible, with 100,000 people registering for the waitlist in just three weeks. Today, we’re transitioning v0 from Alpha to Beta, rolling out access to 5,000 additional users, and introducing subscription plans for those who want to unlock the full v0 feature set. Read more Continue reading...

We’ve been porting Turborepo, the high-performance build system for JavaScript and TypeScript, from Go to Rust. We talked about how we started the porting process, so now let’s talk about how we began porting our two main commands: run and prune. Read more Continue reading...

In 2022, Hydrow, celebrated for its personal rowing machines and immersive workout content, was in search of a seamless digital experience for its users. Shopify Liquid and WordPress offer robust capabilities, but Hydrow required more custom, dynamic content capabilities. Read more Continue reading...

Software engineers strive to build experiences that delight and engage customers, but there are plenty of workflow roadblocks that can stand in the way of shipping great software quickly. In this blog, we'll break down the costs of poor developer experience and share some tactics that can help promote a healthy development workflow. Read more Continue reading...

Today, we’re excited to announce our achievement of the ISO 27001:2013 (ISO 27001) certification. This further strengthens our commitments to security in Vercel’s Frontend Cloud. Read more Continue reading...

Whop, an online marketplace for digital products, recognized the importance of having a seamless developer and end-user experience and aimed to transform their platform with a modern tech stack. To achieve this, they focused on migrating from Ruby on Rails to Next.js, quickly followed by the incremental adoption of App Router for even better page speed and developer experience. Read more Continue reading...

L’Officiel Inc. is a century-old fashion media group representing 10 renowned publications in more than 80 countries. Despite its global reach, the brand has a small team that maintains its 30 web properties, while also developing new features and working on special projects sold to clients. Read more Continue reading...

Web fonts are vital to branding and user experience. However, the inconsistent rendering of these fonts while they're being fetched from the server can cause unintended shifts in layout. Read more Continue reading...

As the world’s leading sound experience company with a 20-year legacy of innovation and over 3,000 patents, Sonos understands the importance of a robust digital presence that reflects the brand’s cutting-edge ethos. However, for years, the high costs and slow builds of their web infrastructure hindered developers from making critical site updates. The solution: a transition to a headless, composable architecture using Vercel and Next.js. The switch resulted in a remarkable 75% improvement in build times, empowering developers to innovate with ease and confidence. Read more Continue reading...