Industry News

We’re excited to announce a strategic partnership with Sanity—the Composable Content Cloud. Sanity is the modern content management system companies use to meet the realities of ever-increasing content complexity and customer expectations. Giving developers the tools to create at the moment of inspiration is core to both Vercel and Sanity’s DNA. From enabling Sanity Studio to be embedded in a Next.js app to the recent co-development of Visual Editing, we aim to challenge the status quo through joint innovation. The composability at every layer of Sanity's content stack combined with Vercel’s Frontend Cloud result in the industry’s leading Web architecture for next-generation apps—trusted by organizations like Loom, Morning Brew, and...

Today marks a significant milestone for frontend development. May 29th is the 10th anniversary of React, a project that has transformed the web industry and reshaped the way we build digital experiences. A huge congratulations and thank you to the team at Meta, who through their stewardship and relentless innovation, have created and maintained one of the most successful open source projects of all time. Read more Continue reading...

If you've tried a new tech tool recently, this experience might sound familiar: you visit the website, skim the homepage content, but still struggle to understand what the tool will do for you. The Vercel virtual product tour is a key resource for prospective teams to interactively understand what Vercel can offer. It takes the breadth of information about Vercel and breaks the product down into the most relevant parts. First, we’ll talk about why we designed the tour the way we did. Then, for the technically curious, we’ll walk through some of the most interesting hows. Read more Continue reading...

We're excited to share that TinaCMS now supports Visual Editing in Vercel Preview Deployments. The TinaCMS team is on a mission to bring visual editing to the headless CMS in a way that works for developers. So when we had the opportunity to collaborate with Vercel on this, we didn't hesitate and the results are stunning. Read more Continue reading...

Today, we’re announcing Vercel’s AI Accelerator – a program for the brightest AI builders and early stage startups. Over a span of 6 weeks, we aim to empower 40 of the industry's top innovators to create and develop next-generation AI apps. Applications are open for two weeks – apply today. Read more Continue reading...

Wunderman Thompson, a global digital agency, specializes in helping brands create and manage their digital presence. Their teams based in Europe often serve multiple countries and languages, catering to the needs of various portfolio brands, each with its own unique identity. To tackle these challenges, Wunderman Thompson uses the principles of Atomic Design, a headless CMS, a monorepo workflow, and Vercel's serverless platform. This approach cuts development time by a factor of 10 and costs by a factor of 25 compared to their former method of PHP servers and WordPress monoliths. In this guide, we'll discuss the importance of choosing the right framework for an efficient developer workflow, and walk you through how to use these...

Commerce-UI is a boutique agency focused on composable eCommerce that specializes in creating optimized, performant experiences for design-driven brands. Thanks to Next.js and Vercel, they’re able to help clients—like viral sensation Lift Foils—discover headless commerce, while providing a seamless shopping experience to users around the world. Read more Continue reading...

Navigating the agency world can be complicated, with each agency claiming to offer the most innovative solutions. Enter Gearbox, a five-person team that crafts stunning sites and apps while empowering their clients to retain complete control over their brand. The secret to their success: a "dev-first approach" that sets them apart from typical marketing and design-focused competitors. Flexible enough to power both their small team and larger brands, Next.js and Vercel are Gearbox's go-to solutions—even for clients who may not be ready to transition to a headless stack all at once. Read more Continue reading...

Balancing the intricacies of construction management requires a keen focus on efficiency and innovation. For technology-driven construction management company, CORE Construction, their unique approach hinges on adhering to their set standards within a program called Operational Excellence (OPEX). To reach the pinnacle of OPEX, the CORE team relies on their developers to deliver innovative solutions that push the boundaries of the industry. Read more Continue reading...

Vercel Web Analytics is generally available for insights on your top pages, top referrers, and user demographics such as countries, operating systems, browser information, and more. We're also excited to announce new functionality, filtering and custom events. Web Analytics is available on all plans and custom events are available for Pro and Enterprise users. Read more Continue reading...

Data is an integral part of the web. As JavaScript and TypeScript frameworks make it easier than ever to server-render just-in-time data, it's time to make databases a first-class part of Vercel's frontend cloud. Read more Continue reading...

Finding the right balance between developer experience and robust enterprise-grade security can be challenging. Developers want tools that streamline workflows and enhance productivity, while organizations prioritize security measures to protect sensitive data and meet compliance standards. At Vercel, we believe you can have the best of both worlds—exceptional developer experience and top-tier security. Read more Continue reading...

Adding collaborative comments to Vercel Previews Deployments was our first step towards bringing the workflow of Google Docs and Figma to web development. Today, we're bringing content editing to your Preview Deployment interface with Visual Editing. Anyone can visually edit content and experience faster iteration—from developers to marketing teams. Read more Continue reading...

As companies and codebases grow, it becomes hard to sustain a fast release cycle without letting errors slip in to production. It shouldn't be this way. We should be able to move fast without breaking things—making quick updates while retaining great performance, security, and accessibility. Today, we're introducing Vercel Spaces, the biggest evolution of Vercel's workflow yet. Introducing powerful tools and conventions designed to integrate with your monorepo setup, to help you scale efficiently while retaining quality. With Vercel Spaces, you'll find insights on your development workflows, code health and build logs, and brand new functionality to boost efficiency and remove blockers with Conformance, Code Owners, and Vercel Runs...

Since 2012, Google Optimize has been helping web builders experiment with their UIs to find the most effective patterns for their applications. However, Google has announced that Optimize will be sunset on September 30, 2023. Vercel is ready to help you build a platform to continue your research with higher performance, more control, and better data by leveraging the edge. Read more Continue reading...

Managing the complex scaling needs of an online ticketing platform can be challenging. For the French end-to-end ticketing solution Shotgun, ticket drops used to involve stress around scaling and server provisioning. As a company dedicated to providing artists and their fans with the best service, Shotgun now relies on Vercel for seamless launches. So when they drop tickets for artists like Billie Eilish, the team can rest assured their site can handle the traffic. Read more Continue reading...

AWS and Vercel have always had a shared vision: accelerating innovation through the power of serverless computing—and helping customers win big in the process. Read more Continue reading...

Configuration data is used to control everything from A/B testing and feature flags to advanced rewrites and bespoke request-blocking rules. However, traditional solutions for managing configuration data can be slow, unreliable, and difficult to scale, which can negatively impact the user experience, latency, and overall effectiveness of your website. Today we’re announcing the general availability of Edge Config, a new solution for managing configuration data in the cloud designed to be ultra-fast, reliable, and scalable, which can help improve your website's performance and efficiency. Read more Continue reading...

mmm.page was founded to provide anyone with the tools to create their own website, regardless of their technical know-how. With fast and early success, having the whole platform as a single page application on Amazon Simple Storage Service (Amazon S3) became untenable as the user base grew into the tens of thousands. That’s why they turned to Vercel. Thanks to Server-Side Rendering (SSR), ease of deployment, and support for custom domains, Vercel makes it simple to manage mmm.page’s scale, monetize their offerings, and continue to innovate. Read more Continue reading...

As web developers, we know the importance of typography in design. Custom fonts can set the tone for a website and enhance its overall aesthetic. However, using custom fonts can often create issues with website performance and user experience. One of the biggest issues with custom fonts is the Cumulative Layout Shift (CLS) that occurs when a font takes too long to load. These Flashes of Unstyled Content (FOUC) can alter the positioning of elements already on the page and make it difficult to navigate. CLS and FOUC can also impact an application's search engine ranking. On Vercel’s external websites, we used to solve these problems with the workarounds that we’ll talk about below. However, with the release of Next.js 13, we switched to...