Industry News

Wunderman Thompson, a global digital agency, specializes in helping brands create and manage their digital presence. Their teams based in Europe often serve multiple countries and languages, catering to the needs of various portfolio brands, each with its own unique identity. To tackle these challenges, Wunderman Thompson uses the principles of Atomic Design, a headless CMS, a monorepo workflow, and Vercel's serverless platform. This approach cuts development time by a factor of 10 and costs by a factor of 25 compared to their former method of PHP servers and WordPress monoliths. In this guide, we'll discuss the importance of choosing the right framework for an efficient developer workflow, and walk you through how to use these...

Commerce-UI is a boutique agency focused on composable eCommerce that specializes in creating optimized, performant experiences for design-driven brands. Thanks to Next.js and Vercel, they’re able to help clients—like viral sensation Lift Foils—discover headless commerce, while providing a seamless shopping experience to users around the world. Read more Continue reading...

Navigating the agency world can be complicated, with each agency claiming to offer the most innovative solutions. Enter Gearbox, a five-person team that crafts stunning sites and apps while empowering their clients to retain complete control over their brand. The secret to their success: a "dev-first approach" that sets them apart from typical marketing and design-focused competitors. Flexible enough to power both their small team and larger brands, Next.js and Vercel are Gearbox's go-to solutions—even for clients who may not be ready to transition to a headless stack all at once. Read more Continue reading...

Balancing the intricacies of construction management requires a keen focus on efficiency and innovation. For technology-driven construction management company, CORE Construction, their unique approach hinges on adhering to their set standards within a program called Operational Excellence (OPEX). To reach the pinnacle of OPEX, the CORE team relies on their developers to deliver innovative solutions that push the boundaries of the industry. Read more Continue reading...

Vercel Web Analytics is generally available for insights on your top pages, top referrers, and user demographics such as countries, operating systems, browser information, and more. We're also excited to announce new functionality, filtering and custom events. Web Analytics is available on all plans and custom events are available for Pro and Enterprise users. Read more Continue reading...

Data is an integral part of the web. As JavaScript and TypeScript frameworks make it easier than ever to server-render just-in-time data, it's time to make databases a first-class part of Vercel's frontend cloud. Read more Continue reading...

Finding the right balance between developer experience and robust enterprise-grade security can be challenging. Developers want tools that streamline workflows and enhance productivity, while organizations prioritize security measures to protect sensitive data and meet compliance standards. At Vercel, we believe you can have the best of both worlds—exceptional developer experience and top-tier security. Read more Continue reading...

Adding collaborative comments to Vercel Previews Deployments was our first step towards bringing the workflow of Google Docs and Figma to web development. Today, we're bringing content editing to your Preview Deployment interface with Visual Editing. Anyone can visually edit content and experience faster iteration—from developers to marketing teams. Read more Continue reading...

As companies and codebases grow, it becomes hard to sustain a fast release cycle without letting errors slip in to production. It shouldn't be this way. We should be able to move fast without breaking things—making quick updates while retaining great performance, security, and accessibility. Today, we're introducing Vercel Spaces, the biggest evolution of Vercel's workflow yet. Introducing powerful tools and conventions designed to integrate with your monorepo setup, to help you scale efficiently while retaining quality. With Vercel Spaces, you'll find insights on your development workflows, code health and build logs, and brand new functionality to boost efficiency and remove blockers with Conformance, Code Owners, and Vercel Runs...

Since 2012, Google Optimize has been helping web builders experiment with their UIs to find the most effective patterns for their applications. However, Google has announced that Optimize will be sunset on September 30, 2023. Vercel is ready to help you build a platform to continue your research with higher performance, more control, and better data by leveraging the edge. Read more Continue reading...

Managing the complex scaling needs of an online ticketing platform can be challenging. For the French end-to-end ticketing solution Shotgun, ticket drops used to involve stress around scaling and server provisioning. As a company dedicated to providing artists and their fans with the best service, Shotgun now relies on Vercel for seamless launches. So when they drop tickets for artists like Billie Eilish, the team can rest assured their site can handle the traffic. Read more Continue reading...

AWS and Vercel have always had a shared vision: accelerating innovation through the power of serverless computing—and helping customers win big in the process. Read more Continue reading...

Configuration data is used to control everything from A/B testing and feature flags to advanced rewrites and bespoke request-blocking rules. However, traditional solutions for managing configuration data can be slow, unreliable, and difficult to scale, which can negatively impact the user experience, latency, and overall effectiveness of your website. Today we’re announcing the general availability of Edge Config, a new solution for managing configuration data in the cloud designed to be ultra-fast, reliable, and scalable, which can help improve your website's performance and efficiency. Read more Continue reading...

mmm.page was founded to provide anyone with the tools to create their own website, regardless of their technical know-how. With fast and early success, having the whole platform as a single page application on Amazon Simple Storage Service (Amazon S3) became untenable as the user base grew into the tens of thousands. That’s why they turned to Vercel. Thanks to Server-Side Rendering (SSR), ease of deployment, and support for custom domains, Vercel makes it simple to manage mmm.page’s scale, monetize their offerings, and continue to innovate. Read more Continue reading...

As web developers, we know the importance of typography in design. Custom fonts can set the tone for a website and enhance its overall aesthetic. However, using custom fonts can often create issues with website performance and user experience. One of the biggest issues with custom fonts is the Cumulative Layout Shift (CLS) that occurs when a font takes too long to load. These Flashes of Unstyled Content (FOUC) can alter the positioning of elements already on the page and make it difficult to navigate. CLS and FOUC can also impact an application's search engine ranking. On Vercel’s external websites, we used to solve these problems with the workarounds that we’ll talk about below. However, with the release of Next.js 13, we switched to...

Vercel recently became the first serverless computing provider to offer stable support for HTTP response streaming in both Node.js (Lambda) and Edge runtimes. This capability helps developers architect high-performance web applications with a focus on speed, scalability, and efficient resource usage. Let’s take a look at how Vercel enables streaming for serverless Node.js environments, and how this capability can significantly boost your web app's performance and user experience. Read more Continue reading...

Adopting a headless, or composable, commerce architecture helps to ensure your digital storefront is high-performing, scalable, and increasing in conversions each year. From Parachute to Under Armour, leading ecommerce brands are choosing to go headless to stay competitive. Let’s get back to basics and explore what headless commerce is, how it compares to monolithic commerce, and what you should do once you've made the migration to outpace your competitors and reach your KPIs. Read more Continue reading...

We’re excited to share some new additions to our observability suite: Monitoring, now generally available for Pro and Enterprise teams and Logs for users on all plans. These tools give teams on Vercel the ability to quickly identify and resolve issues before they become major problems with an aggregated view of web traffic and performance data. Read more Continue reading...

Infrastructure as code (IaC) is the industry-standard practice for provisioning infrastructure in a repeatable and reliable way. Framework-defined infrastructure (FdI) is an evolution of IaC, where the deployment environment automatically provisions infrastructure derived from the framework and the applications written in it. The best way to understand it is that a build-time program parses the source code written to a framework, understands the intent behind the code, and then automatically generates the IaC configuration needed to run the software. This means more predictable, lower cost, and lower risk DevOps through truly serverless—dare we say, infrastructureless—architecture. In this article, we’ll explain how framework-defined...

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