Parachute is a modern lifestyle brand that offers thoughtfully designed products using premium quality materials. The engineering team initially deployed the Parachute site to Shopify because of its quick templates and SEO benefits. But after seven and a half years of rapid growth, they realized they’d outgrown the out-of-the-box offering and needed a solution that gave them more customization and flexibility—without slowing down their site or sacrificing SEO.
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