[VERCEL] How Vercel helped Tonies expand into new markets and improve conversion rates

‌‍‍‍‌‍‌‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍‍‍‍‍‍‍‌‍‌‍‌‍‍‌‌‌‍‌‌‌‍‍‌‌‌‍‌‍‌‌‌‌‍‍‍‌‍‌‍‌‍‌‍‍‍‍‍‌‍‍‌‍‌‍‌‌‌‍‌‍‍‍‍‍‍‍‍‌‍‌‌‌‍‍‌‍‌‍‍‌‍‌‍‌‍‌‍‌‍‌‌‌‍‌‌‍‍‌‌‌‌‍‌‌‌‌‌‌‍‌‌‌‌‌‌‌‌‌‌‌‍‍‍‌‌‌‌‌‌‌‍‌‌‌‍‌‍‌‌‌‌‌‌‌‌‍‌‌‌‌‍‌‍‌‍‌‌‌‌‍‌‌‍‍‍‍‍‌‌‌‍‌‌‌‍‌‌‍‍‍‍‍‍‌‌‌‍‌‌‌‍‌‌‍‍‍‍‍‌‍‌‌‍‌‌‌‌‍‌‍‍‍‍‍‍‌‌‌‌‌‍‍‌‌‌‍‍‌‌‌‌‍‌‍‌‌‍‍‌‌Tonies, creators of the smart audio system for children, sought to expand into new markets, but it became clear that their existing platform couldn't support this growth. In response, they undertook a strategic transition to a new frontend platform powered by Vercel's Frontend Cloud and Contentful's CMS.

Read more

Continue reading...